For this pitch Superfad asked me to help them develop a visual style that portrays Pella Windows unique designs while delivering the message that Pella Windows

protects you from the elements.  The client chose a warmer direction than what you see here.  The result was a beautiful spot which you can view in the link below.


Agency: TBWA/Toronto

project: pella windows "sun & snowflake"

Studio: Superfad

Director: Justin Leibow

Designer:  Josh Childers

Watch the final spot